Digital SEO Marketing Adelaide - Facebook Ads Lessons to boost your Influence

Digital SEOMarketing Adelaide is not as simple as constructing a website there are of plenty of different Digital SEO Marketing concepts to try and understand yourself as a website owner. It is for this reason I really want to show to you a few lessons that I have discovered Facebook Ads. Why Facebook ads? Because Social media is very important to Digital SEO Marketing, and because there are numerous facts about Facebook Ads that I wished I knew when I initially began investing with them.

Lesson # 1 - Location, Location, location - Don't waste your money

If you have made a Facebook ad before you would know that you will need to select a location. So if you are a local Adelaide Business then you will want to set the location to Adelaide. It just makes sense, right?

But what many people overlook is that they choose by default the option for "Everyone in this Location".

So I would like to reveal to you what that actually means. - 'everyone in this location' means every single person in whose Facebook says that they are in Adelaide will be possibly targeted by your ad. This is pretty specific, and yet still broad enough to where you may be wasting money.

People often don't realise, but that 'everyone' button is actually a drop down option, and from there you can chose whether you want people who reside in Adelaide, or maybe just people visiting.

So depending on your local business, you may wish to be targeting people that are visiting or even on holiday in Adelaide. By selecting the option for this you can make sure you are reaching the specific people that will hopefully be engaging with your business, and therefore get a better engagement rate on your investment.

But what it also means that if you just keep selecting 'everyone in this location' then you are by default wasting a number of your ad's reach on people that are just visiting.

So do not forget this option exists, and have a think about what options are going to assist your business.

Lesson # 2 - Image v Text

This is the main thing that I really needed to remember when first starting. Facebook Ads must contain below 20 % text, it is Facebook's way of making sure your ads actually are not being too obtrusive and annoying, so you need to ensure that you have a nice image in your ad and your font isn't too large.

One thing that I generally use is the grid tool. It is provided by Facebook at https://www.facebook.com/ads/tools/text_overlay. And it will give you an indication of how much text you are working with in the ad.

So be certain to keep this in mind and your ads will have more success, and less automatic rejection by Facebook.

Lesson # 3 - Mobile platforms are key

When selecting your platform, don't fall into the trap of selecting just the desktop version. As we all are probably aware, many Facebook users are young, and younger clients basically only use mobile devices. Recent figures from Facebook indicate that almost 50 % of users under the age of 35 only use a mobile device to access Facebook.

Now, it really does depend upon your audience, but regardless of whether you are focusing on an older demographic, most will still have mobile devices capable of using Facebook, so don't overlook this option.

What this means is just because you may be on a laptop when you develop and edit an ad, don't fall into the trap of assuming that people will be seeing your ad on a desktop too. This means ensure that you look to make sure the ad works for mobile in the preview, and you experiment with the quantity of ads you want aimed purely to 'mobile.

Hopefully these few tips and pieces of advice will help you to save some effort, time, and even some money when it comes to Facebook ads and your Internet Marketing attempts in Adelaide.

If you are looking increase your Internet Marketing campaign even further, then call Internet Marketing Experts Adelaide on 1300 595 013 or visit,.internetmarketingexpertsAdelaide.com.au.