INTERNET MARKETING is a highly complex and
uncertain area of online marketing and is important to everything that you are
planning to do for your business. But the catch for some people entering the
world of INTERNET MARKETING is that Google keeps making changes, so you ought
to understand all of recent updates for you to be readied for the future, and
the new changes in Pidgeon herald some interesting news for local Adelaide
businesses.
Historically we have had Google Panda,
Penguin and Hummingbird, but one of the most recent addition is Pidgeon, and it
has actually made a number of rather subtle changes that is necessary to get
your head around if you are attempting to tackle INTERNET MARKETING.
So, if you don't already know, Panda was
the first major update in this series, and it laid the foundation for what
Google considered to be a 'good website' and punished those that were not
structured well. Penguin then came on and started attacking all the dodgy sites
that are using underhanded techniques or working to buy links-- it pushed again
towards websites having to 'earn' a positon than buy one.
Hummingbird added a new feature to the game
and made us all look to the need for 'responsive design' and recognise the
manner in which the modern user browses the internet. So this brings us to
Pidgeon. Hopefully, you can see the theme that has been building-- Search
Engines reward those deserving. Pidgeon caries on the tradition, but it takes
it even further and helps the locals too!
Essentially Pidgeon has established a
higher focus upon the importance of local search results to any search queries.
What does this mean? Well let's consider two companies, one is a small local
Adelaide business, has been around for decades, and is attempting to increase
their INTERNET MARKETING. The other is a new franchise store from a company
that has 100s of outlets around the country.
In the past, the smaller local Adelaide
store would be struggling with INTERNET MARKETING because they would have to
match the budget of the larger company. This meant that many small businesses
were just backing off on INTERNET MARKETING or wasting their money and time.
With Pidgeon, a search in Adelaide, is now more likely to rank a local Adelaide
business as a high result compared with one with a national office elsewhere.
So INTERNET MARKETING's new Google update
is one to really understand to make sure that you can get the most from your
business!
If you wish to push your INTERNET MARKETING
campaign to a whole new, fantastic level, then I recommend having a look at Internet
Marketing Experts Adelaide, call 1300 595 013 or visit at
www.internetmarketingexpertsAdelaide.com.au
