Digital SEOMarketing Adelaide is not as simple as constructing a website there are of
plenty of different Digital SEO Marketing concepts to try and understand
yourself as a website owner. It is for this reason I really want to show to you
a few lessons that I have discovered Facebook Ads. Why Facebook ads? Because
Social media is very important to Digital SEO Marketing, and because there are
numerous facts about Facebook Ads that I wished I knew when I initially began
investing with them.
Lesson # 1 -
Location, Location, location - Don't waste your money
If you have made
a Facebook ad before you would know that you will need to select a location. So
if you are a local Adelaide Business then you will want to set the location to
Adelaide. It just makes sense, right?
But what many
people overlook is that they choose by default the option for "Everyone in
this Location".
So I would like
to reveal to you what that actually means. - 'everyone in this location' means
every single person in whose Facebook says that they are in Adelaide will be
possibly targeted by your ad. This is pretty specific, and yet still broad
enough to where you may be wasting money.
People often
don't realise, but that 'everyone' button is actually a drop down option, and
from there you can chose whether you want people who reside in Adelaide, or
maybe just people visiting.
So depending on
your local business, you may wish to be targeting people that are visiting or
even on holiday in Adelaide. By selecting the option for this you can make sure
you are reaching the specific people that will hopefully be engaging with your
business, and therefore get a better engagement rate on your investment.
But what it also
means that if you just keep selecting 'everyone in this location' then you are
by default wasting a number of your ad's reach on people that are just
visiting.
So do not forget
this option exists, and have a think about what options are going to assist
your business.
Lesson # 2 -
Image v Text
This is the main
thing that I really needed to remember when first starting. Facebook Ads must
contain below 20 % text, it is Facebook's way of making sure your ads actually
are not being too obtrusive and annoying, so you need to ensure that you have a
nice image in your ad and your font isn't too large.
One thing that I
generally use is the grid tool. It is provided by Facebook at
https://www.facebook.com/ads/tools/text_overlay. And it will give you an
indication of how much text you are working with in the ad.
So be certain to
keep this in mind and your ads will have more success, and less automatic
rejection by Facebook.
Lesson # 3 -
Mobile platforms are key
When selecting
your platform, don't fall into the trap of selecting just the desktop version.
As we all are probably aware, many Facebook users are young, and younger
clients basically only use mobile devices. Recent figures from Facebook
indicate that almost 50 % of users under the age of 35 only use a mobile device
to access Facebook.
Now, it really
does depend upon your audience, but regardless of whether you are focusing on
an older demographic, most will still have mobile devices capable of using
Facebook, so don't overlook this option.
What this means
is just because you may be on a laptop when you develop and edit an ad, don't
fall into the trap of assuming that people will be seeing your ad on a desktop
too. This means ensure that you look to make sure the ad works for mobile in
the preview, and you experiment with the quantity of ads you want aimed purely
to 'mobile.
Hopefully these
few tips and pieces of advice will help you to save some effort, time, and even
some money when it comes to Facebook ads and your Internet Marketing attempts
in Adelaide.
If you are
looking increase your Internet Marketing campaign even further, then call
Internet Marketing Experts Adelaide on 1300 595 013 or visit,.internetmarketingexpertsAdelaide.com.au.
