Digital Advertising in Adelaide means nothing if you don't understand ways to use your
Call to Actions or (CTA's), because a Call to action may be the easiest way for
you to produce a lead. It can make or break depending upon how weak or strong
your CTA is, therefore I wish to give you a few tips to make sure that you are
doing the most you can to grow your brand and develop those all-important
leads.
Wording
Really
straightforward, stay clear from commonly used words that are going to make you
seem desperate or like you are pushing for a sale. For example, selecting
between the words, 'buy' and 'shop' as a CTA, one might presume that they each
mean the same thing. But you have to understand that many people online often
tend to avoid commitment, therefore subconsciously even there is a inclination
for consumers to think that the word 'buy' is locking them into something,
though 'shop' is a way for them to learn more relevant information. The point I
am aiming to make is that you really have to contemplate the wording and avoid
words that have unplanned implications.
Shape and Colour
It may seem
peculiar, but Shape and colour of your CTA can affect its effectiveness. In the
world of Digital Advertising there have been a number of research studies into
the concept of style and its affect upon a person's perception, and essentially
one idea claims that curves are the most suitable way to go. So, if you want to
try and optimise even more, think about making the button for your call to
action curved, rather than a rectangle.
Now, colour,
this is a further area that there are a few theories on. Some people would have
you believe that green is fantastic because it indicates 'go', but to stay away
from red because it is 'stop', or that blue is calming so it should make people
more relaxed ... Eventually there really isn't any conclusive evidence to
suggest one option over another, so just opt for what works best for your
concept. One thing that I will point out though is that you should be aware of
the font size and colour-- If you want your digital advertising to be most
helpful in the Adelaide area, it is a good idea to try and keep it different
from the rest of your content, but don't go too wild.
Location
Where your call
to action is placed is quite vital to digital advertising success.
All that I
suggest by this is ensure that you don't have it tucked away in a corner
somewhere, or that you have way too much text that is complicating the Call to
action.
Eventually it
all comes down to figuring out the combination that works for you, remember
your wording, shape, colour, size and placement of your brand's Call To Action,
and when you bring all the elements together just think basic and think about
your consumer.
Improving your
Online Sales with good CTA's.
If you wish to
improve your digital marketing strategy in Adelaide or just want learn more
about CTA's then feel free to give us a call on 1300 595 013 or visit our
website: www.InternetMarketingExpertsAdelaide.com.au.
This piece is
written with a number of tips in mind, and it stems from a fair bit of research
and development, but we would enjoy to hear some of your tips and feedback! So
if you have been battling with CTAs, have found something that does the job, or
even know of a colour that works for you, let us know, or want a few free tips
contact us on 1300 595 013.
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