Digital SEO Marketing is a
tough and complicated area, and some of the ways that makes it even tougher is
the way that Google is making it harder to find information. I am not
ordinarily one to complain about the way that Google changes - for the most
part they are moving to make the SEO 'game' a more genuine a worth driven
field, but some things are still irritating. So what am I complaining about
here? Well let me try and clarify it this way.
Despite how you
plan to design your keyword investigation, everything begins with a particular
core principle, one that you ought to develop by checking out your metrics and
Google Analytics.
The idea is that
from this key idea and keyword, you then assemble a seed list of terms,
expanding through related terms and synonyms of your core concept. The
expansion of terms will then begin to be tailored towards SEO ideas, content
marketing, online marketing and other things to consider.
At one point,
Google was willing to make all of its searcher keyword data available totally
free to those wanting to conduct research. However, this has all changed with
the modifications made to Google's policy and the role that '(Not Provided)'
now performs.
Google has opted
though that they are going to cut back the access to the data produced by
specific searchers. This consists of those who are logged into a Google account
such as Gmail and Google+, along with anyone using recent updates of Mozilla
Firefox. The secure searchers are shown in the search result site's domain
including 'https' rather than 'http'.
As explaining by
the Not Provided site, www.NotprovidedCount.com, this affects an ever
increasing amount of data, being upwards of 80 %. This suggests that the days
of basic and free access to marketing reports through Google Analytics accounts
are at an end. Instead, you will need to invest in a Google AdWords advertising
account so as to use Google's proprietary information.
There are a
variety of good keyword research tools in the market in this day and age,
however an SEO company is an invaluable resource. With the changing nature of
keywords since Hummingbird, and the issues of 'Not Provided', it seems that an
SEO company may be just one of the most basic ways to learn the real metrics
for many specific niche areas. The main problem that is brought up by this is
how it influences the small businesses in Adelaide that are trying to conduct
some DIY SEO who don't always want to run a full SEO campaign or invest too
much money in AdWords or AdSense. Where this goes next in 2016, only time will
tell. But if you are trying to find more information on ways that you can try
and get more accurate details and metrics that will actually help you, consider
approaching an SEO Agency. Every agency is different, so do some analysis and
find one that is best for you. For example, you can contact my SEO firm,
Internet Marketing Experts Adelaide on1300 595 013 or visit, internetmarketingexpertsAdelaide.com.au
